Clik Service is a business management solution that will help you prepare for and take advantage of the constantly changing world of business.
The Requirement - 3 Phase Approach
Business Management software developer Clik required a fresh new identity to give their company & software a cutting edge identity on the outside representative of the products inside.
Phase one of the project began with traditional pencil and paper, sketching a collection of draft concepts, iconography and styles. The best of the bunch was then collated and artworked for presentation. We then added a splash of colour throughout the range. Clik’s branding was given a friendly yet corporate blue, while the three software packages were each colour coded to best represent their target business.
The Solution
Phase two of the brief was the marketing and packaging. A four sided heavy weight leaflet for all three products was designed and mass printed as marketing material, enabling business customers to understand the benefits of Clik software and how it can seamlessly integrate into their business.
The final stage was the CD-ROM case and retail box packaging as visualised above. We designed the packaging in flat form then sent it off to one of London’s leading packaging manufacturers. Its professional design and visually stimulating colour scheme has proved to be very successful, providing Clik Limited with the identity that now reflects the excellence of their software.
To see what the guys at Fluid2 have been up to in the office check out www.fluid2.com
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