The Requirement
Based on the success of the ruonit website, the decision was made to produce a printed publication that would be availabe across Bristol.
The monthly magazine would be funded by paying advertisers and consist of a location map for all the participating pubs and clubs and a breakdown of what events are taking place throughout the month. The publication had to be in-keeping with the nitelife genre and encourage readers to pick up a copy and attend the advertised events. Since the launch the magazine has continued to grow in its success and is looking to go national.
Our Solution
We branded the publication with a contemporary and stylish theme. By utilising the same theory as the ruonit site, using photography of clubbers and socialites, we knew a large amount of people would be seeking the publication to find their picture featured. This gave the advertises maximum exposure. We designed the publication as one initial template so that each of the following issues could be controlled in-house.
To see what the guys at Fluid2 have been up to in the office check out www.fluid2.com
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