Sunday, April 22, 2007

Rider Connect



Rider Connect is a new movement for motorcyclists, run by riders for riders. We had the task of designing a front end that could be easily customized by RC members.

The Requirement
Rider Connect came to us in a bit of a panic. The site was due to be launched in only 7 days from the date they called and they had no design in place for the web site, as previous designs from other agencies had not lived up to expectation.

The site had to have a credible look within the motorcycle community while at the same time have the flexibility to be updated and changed on a regular basis by contributing members. Could we get sign off on a design that so many had previously tried and failed with?.... Yes!

The Solution
We took into consideration that the web site was for all motorcyclists not just curtain types of rider. With this in mind we had to be sure that none of the images were to descriptive to a certain type or manufacture of motorcycle.

We laid out all the page designs in a clear and concise format and used iconography to depict different areas of the site. We created the 3D icons using 3D Studio Max and rendered them using VRay. The designs were and instant success and the site went live on time. Another job well done...

To see what the guys at Fluid2 have been up to in the office check out www.fluid2.com

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