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The original range of icons were from off the shelf packages and not totally relevant to the icons purpose. Plexus came to us for the solution.
The Requirement
The Plexus software was very specialised, an off the shelf package of icons would not have worked for for them.
They needed very specific iconography to visually illustrate certain actions within the Plexus software and enable the user to make easy application of all of its features. The icons also needed to look up to date with modern styles such as OS X and Vista now becoming the user interface of preference. Timescales were also key as the new version of the software and its branding was coming up, which meant that the deadline for the icons had to be met.
The Solution
We sat down with the guys at Plexus, and over a nice cup of fresh Columbian coffee went though every required icon, the task it would perform and the priority of its positioning within the software interface.
We then provided pencil sketched versions of each icon for approval. Once the concepts were approved we re-created all of the icons in 3D and supplied the final versions in three different sized formats.
To see what the guys at Fluid2 have been up to in the office check out www.fluid2.com
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A few of us took off to the Austrian Hills for some winter wonderment... and some how we all got back alive.
A few of us took off to the Austrian Hills for some winter wonderment... and some how we all got back alive.A few of us took off to the Austrian Hills for some winter wonderment... and some how we all got back alive.A few of us took off to the Austrian Hills for some winter wonderment... and some how we all got back alive.
To see what the guys at Fluid2 have been up to in the office check out www.fluid2.com
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Shed Restaurants are located in both Bristol and Exeter. They needed a website that was clean, professional and stylish. We gave them exactly that.
The Requirement
Shed Restaurants own the Severnshed in Bristol and the Exeshed in Exeter. They were looking to combine both restaurants into one website to provide a range of information from opening times to online menus.
The functionality to enable them to update information on the fly, including menus, special events and photographs was a fundamental requirement. They also wanted an email mailshot facility to keep in touch with exisiting customers by offering promotions and function details. This was ideal because in one click they could reach the 1000's of customers in their database.
The Solution
We designed the website to be fresh and clean, with a professional overtone. The use of contemporary and sylish photography added to its credability and promoted the overall theme and presentation of the Shed Restarants Menu offerings.
We also incorporated and email mailshot facility so that their databased of existing customers could be contact with the latest information regarding the restaurants.
To see what the guys at Fluid2 have been up to in the office check out www.fluid2.com
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OverviewThe Invitation Book has grown from strength to strength over the years. Meeting the needs of a domestic market enabled us to show our cross market compatability.
The Requirement
The Big Fundraiser - Invitation Book has been using Fluid2 for the past 3 years to design, not only the book but also all the other elements that go with the whole campaign i.e. diners book, membership cards and an online virtual flipbook. Their needs have always been to create a publication that has substance and value, is appealing to the eye and has major shelf impact to familes looking to save money in various related geographical areas.
The latest edition 08-09 is out now and is availabe in most of the major cities on the UK.
The Solution
Each of the 6 front covers were designed with the focus on its relevant geographical area in mind. We did this by designing a series of vector based skylines that included key landmarks within the applicable city.
Below the skylines were a swoosh of images to overview the various offers availbe inside the publication. The back cover was broken down into four strips. One for dad, mum, son and daughter. Within each strip we included imagery for relevant activies that would apply to each age group.
To see what the guys at Fluid2 have been up to in the office check out www.fluid2.com
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Clik Service is a business management solution that will help you prepare for and take advantage of the constantly changing world of business.
The Requirement - 3 Phase Approach
Business Management software developer Clik required a fresh new identity to give their company & software a cutting edge identity on the outside representative of the products inside.
Phase one of the project began with traditional pencil and paper, sketching a collection of draft concepts, iconography and styles. The best of the bunch was then collated and artworked for presentation. We then added a splash of colour throughout the range. Clik’s branding was given a friendly yet corporate blue, while the three software packages were each colour coded to best represent their target business.
The Solution
Phase two of the brief was the marketing and packaging. A four sided heavy weight leaflet for all three products was designed and mass printed as marketing material, enabling business customers to understand the benefits of Clik software and how it can seamlessly integrate into their business.
The final stage was the CD-ROM case and retail box packaging as visualised above. We designed the packaging in flat form then sent it off to one of London’s leading packaging manufacturers. Its professional design and visually stimulating colour scheme has proved to be very successful, providing Clik Limited with the identity that now reflects the excellence of their software.
To see what the guys at Fluid2 have been up to in the office check out www.fluid2.com
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Pineapple active and casual wear is funky and stylish. Their advert had to be designed in a way that would carry on the company idenity and stand out.
The Requirement
Pineapple were in the process of putting together a major marketing campaign to promote their clothing range. They required a competition page and a double page spread advertorial that could be used in various publications.
The competition and advertorial had to be fun, funky, stylish and in-keeping with their compnay brand and image.
The Solution
Utilising several high quality images taken from a Pineapple photo shoot we were able to design a competition page and a double page spread that would give Pineapple the status they were looking for within their industry sector.
It also featured imagery of their latest dance dvd's. We visualised these in 3D to advertise that they were available to buy online or direct from Pineapple Active.
To see what the guys at Fluid2 have been up to in the office check out www.fluid2.com
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St Olaves is a small, intimate, character hotel situated in the heart of the historic city of Exeter. Their new website & booking system has been an invaluable tool.
The Requirement
A sunny summer’s morning in Exeter, a meeting was held with the St Olaves marketing team to discuss the development of their web site.
The general requirement was simple; create a stylish online presence with a traditional and romantic feel. An online booking system was also required to act as a secondary method of communication and a 24 hour booking service.
The Solution
We at Fluid2 pride ourselves on our professional design. We always analyse and research each of our clients business in detail. This enables us to create a tailored design providing an enlightening online representation of their organization. St Olaves was no exeption. The architecture and interior décor was striking. These elements influenced the way the website was designed and styled, inspiring the websites colour scheme, photography and typography.
Since the website was launched it has been a vital asset in the running of the hotel and is constantly updated with new events and gourmet dishes.
To see what the guys at Fluid2 have been up to in the office check out www.fluid2.com
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The Invitation Book has grown from strength to strength over the years. Meeting the needs of a domestic market enabled us to show our cross market compatability.
The Requirement - 3 Phase Approach
The Big Fundraiser - Invitation Book has been using Fluid2 for the past 3 years to design, not only the book but also all the other elements that go with the whole campaign i.e. diners book, membership cards and an online virtual flipbook. Their needs have always been to create a publication that has substance and value, is appealing to the eye and has major shelf impact to familes looking to save money in various related geographical areas.
The latest edition 08-09 is out now and is availabe in most of the major cities on the UK.
The Solution
Each of the 6 front covers were designed with the focus on its relevant geographical area in mind. We did this by designing a series of vector based skylines that included key landmarks within the applicable city.
Below the skylines were a swoosh of images to overview the various offers availbe inside the publication. The back cover was broken down into four strips. One for dad, mum, son and daughter. Within each strip we included imagery for relevant activies that would apply to each age group.
To see what the guys at Fluid2 have been up to in the office check out www.fluid2.com
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After coming to us they have moved premises, increased profits and jolly well made the most of the success of their new content managed online store.
The Requirement
Having a successful family run business and a small shop in Clifton Village, Clifton Cameras came to us to design and build and online store, that would not only look nice 'but would also have a strong back-end arsenal of marketing tools.
They new that more and more potential sales are now being made online and they wanted a strong presence within this avenue. The needs were simple, the web site had to be easy to navigate, clear to understand, informative and search engine friendly.
Did we deliver? We sure did, and then some!
The Solution
We created a new online branding identity and completely redesigned their previously site. The design was sleek, stylish, professional and gave each site visitor a feeling of confidence when buying from the online store. The site was fully content managed and search engine friendly, while intergrating an email newsletter facility.
Since the website went live Clifton Cameras have more than doubled their sales and moved into bigger premises. They also had to take on a larger team of staff to manage the online and instore sales. What a Success!
To see what the guys at Fluid2 have been up to in the office check out www.fluid2.com
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Henry Africas are one of the most popular cocktail bars in Bristol. There requirements were simple, they needed menus that were as sizzling as their hothouse.
Mouth Watering Menus
We arranged for a photo-shoot at the bar, with all the cocktails arranged with mini umbrellas and straws. The main objective of the photography was to make the punters mouth water and encourage them to try a glass or two.
Once the photography was done we laid out the menu in a logical manner, making it nice a easy for the customer to find the type of drink they were looking for. We then presented the artwork for sign off and supplied them with a selection of 3D visuals so they could get an idea of the finished printed article.
The Complete Solution
The Food menus were carried out in the same vain but required a more subtle design from the bright red used in the cocktail menu. We chose black and gold to add a touch of class to evening dining. Once again photographs were taken of the dishes and a 3D visual was provided before the artwork went to print. This project, although primarily a print one, gave us the ability to show our photography and 3D modeling abilities... Not a jack of
all trades but able to offer the complete solution.
To see what the guys at Fluid2 have been up to in the office check out www.fluid2.com
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Ruonit is the ideal website for all those who love Bristol nightlife. Find your photo, view club E-flyers and even order professionally printed photos direct from ruonit.
The Requirement
Entrepreneur Carlos Javier had the idea to take his genius photographic skills to a new level. His brainwave started one bustling evening in the neon lit hub of Bristol while armed with an Nikon D80.
His concept was to create a large Bristol nightlife image bank that captured the lifestyle and party Bristol had to offer. Nightlife Revellers loved the idea that they could visit ruonit.com the following day and check out there photographs. So the concept was taken to the next level. The pitch was proposed to several Bristol based companies and we were fortunate to be accepted for this exciting project.
The Solution
Carlos had some clear ideas on how he expected the site to function. The complexity was relatively extensive so Fluid2 created a content management system to contain and organize the range of photography including the dates they were taken. The CMS was built to be simple, intuitive and fast. The front-end was created with user friendliness and a speedy download time in mind.
Within a few months ruonit's hit count was vast. Its remarkable success encouraged the director to take on more photographers, which led the business to become a very profitable enenterprise.
To see what the guys at Fluid2 have been up to in the office check out www.fluid2.com
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Rider Connect is a new movement for motorcyclists, run by riders for riders. We had the task of designing a front end that could be easily customized by RC members.
The Requirement
Rider Connect came to us in a bit of a panic. The site was due to be launched in only 7 days from the date they called and they had no design in place for the web site, as previous designs from other agencies had not lived up to expectation.
The site had to have a credible look within the motorcycle community while at the same time have the flexibility to be updated and changed on a regular basis by contributing members. Could we get sign off on a design that so many had previously tried and failed with?.... Yes!
The Solution
We took into consideration that the web site was for all motorcyclists not just curtain types of rider. With this in mind we had to be sure that none of the images were to descriptive to a certain type or manufacture of motorcycle.
We laid out all the page designs in a clear and concise format and used iconography to depict different areas of the site. We created the 3D icons using 3D Studio Max and rendered them using VRay. The designs were and instant success and the site went live on time. Another job well done...
To see what the guys at Fluid2 have been up to in the office check out www.fluid2.com
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Nitelife is a guide to what's happening within the Bristol pubs & clubs scene. It had to be mordern, eye catching and add consistant value to advertisers.
The Requirement
Based on the success of the ruonit website, the decision was made to produce a printed publication that would be availabe across Bristol.
The monthly magazine would be funded by paying advertisers and consist of a location map for all the participating pubs and clubs and a breakdown of what events are taking place throughout the month. The publication had to be in-keeping with the nitelife genre and encourage readers to pick up a copy and attend the advertised events. Since the launch the magazine has continued to grow in its success and is looking to go national.
Our Solution
We branded the publication with a contemporary and stylish theme. By utilising the same theory as the ruonit site, using photography of clubbers and socialites, we knew a large amount of people would be seeking the publication to find their picture featured. This gave the advertises maximum exposure. We designed the publication as one initial template so that each of the following issues could be controlled in-house.
To see what the guys at Fluid2 have been up to in the office check out www.fluid2.com
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This interactive CD-ROM presents 500 examples of the benefits that businesses, individuals and communities have experienced by using the internet.
The Requirement
Imagine if you could work from home instead of struggling through rush hour everyday... or you could substantially cut your phone bill using the internet. These are just a few of the ways in which the internet can make life simpler. The aim of the project was to teach others the benefits of broadband by presenting them with real world case studies.
A CD-ROM presentation was required to demystify the internet lingo, reveal the benefits, and store 500 case studies which could be viewed via a CD based database and search facility. There was also a collection of video interviews which needed to be integrated within the presentation.
The Solution
The initial task was all about storyboarding the structure. The menu system and flow needed to be simple, clean and clear so as not to intimidate beginners and newbie’s to the world wide web. Each of the main areas: Live, Work and Play were each colour coded so the user always new which section they were in. Each of the case studies were accessible using a simple search and results panel. Videos were optimised, encoded and added to the video area.
The completed disc was then put under vigorous testing before sign-off. Once the functionality was complete, the packaging, CD face and informational booklet were artworked. This then went on to be produced in the thousands with national coverage in mind.
To see what the guys at Fluid2 have been up to in the office check out www.fluid2.com
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We created a visually astounding interactive DVD to show how broadband can be utilised to create rich media on the web.
The Requirement
The brief was to create a compilation of the very best broadband based web content and applications from the South West. The format was to be DVD-ROM based and compatible with both Mac and PC operating systems.
They also required a fast moving introduction to give a sense of speed and data flow. This needed to last no longer than 20 seconds, then automatically take the user through to the main menu.
The Solution
The chosen idea revolved around the concept of fibre optics. Fibre optics technology is currently being used to provide the fastest residential broadband with speeds of up to 100mbs. We began by storyboarding several intro sequences then implimented them using 3D Studio Max, creating a dramatic fibre optic tunnel.
The intro sequence then led the way the navigation was styled. Our team initially brainstormed and sketched a set of navigation solutions which went on to be artworked in Photoshop and brought to life in Flash.The end result was imaginative, modern and easy to navigate. External DVD packaging was then designed, mass produced and distributed.
To see what the guys at Fluid2 have been up to in the office check out www.fluid2.com
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