The Invitation Book has grown from strength to strength over the years. Meeting the needs of a domestic market enabled us to show our cross market compatability.
The Requirement - 3 Phase Approach
The Big Fundraiser - Invitation Book has been using Fluid2 for the past 3 years to design, not only the book but also all the other elements that go with the whole campaign i.e. diners book, membership cards and an online virtual flipbook. Their needs have always been to create a publication that has substance and value, is appealing to the eye and has major shelf impact to familes looking to save money in various related geographical areas.
The latest edition 08-09 is out now and is availabe in most of the major cities on the UK.
The Solution
Each of the 6 front covers were designed with the focus on its relevant geographical area in mind. We did this by designing a series of vector based skylines that included key landmarks within the applicable city.
Below the skylines were a swoosh of images to overview the various offers availbe inside the publication. The back cover was broken down into four strips. One for dad, mum, son and daughter. Within each strip we included imagery for relevant activies that would apply to each age group.
To see what the guys at Fluid2 have been up to in the office check out www.fluid2.com
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