Thursday, December 13, 2007

Austria 07

A few of us took off to the Austrian Hills for some winter wonderment... and some how we all got back alive.



A few of us took off to the Austrian Hills for some winter wonderment... and some how we all got back alive.
A few of us took off to the Austrian Hills for some winter wonderment... and some how we all got back alive.A few of us took off to the Austrian Hills for some winter wonderment... and some how we all got back alive.

To see what the guys at Fluid2 have been up to in the office check out www.fluid2.com

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Thursday, November 15, 2007

Shed Restaurants



Shed Restaurants are located in both Bristol and Exeter. They needed a website that was clean, professional and stylish. We gave them exactly that.

The Requirement
Shed Restaurants own the Severnshed in Bristol and the Exeshed in Exeter. They were looking to combine both restaurants into one website to provide a range of information from opening times to online menus.

The functionality to enable them to update information on the fly, including menus, special events and photographs was a fundamental requirement. They also wanted an email mailshot facility to keep in touch with exisiting customers by offering promotions and function details. This was ideal because in one click they could reach the 1000's of customers in their database.

The Solution
We designed the website to be fresh and clean, with a professional overtone. The use of contemporary and sylish photography added to its credability and promoted the overall theme and presentation of the Shed Restarants Menu offerings.

We also incorporated and email mailshot facility so that their databased of existing customers could be contact with the latest information regarding the restaurants.

To see what the guys at Fluid2 have been up to in the office check out www.fluid2.com

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The Invitation Book



Overview
The Invitation Book has grown from strength to strength over the years. Meeting the needs of a domestic market enabled us to show our cross market compatability.

The Requirement
The Big Fundraiser - Invitation Book has been using Fluid2 for the past 3 years to design, not only the book but also all the other elements that go with the whole campaign i.e. diners book, membership cards and an online virtual flipbook. Their needs have always been to create a publication that has substance and value, is appealing to the eye and has major shelf impact to familes looking to save money in various related geographical areas.

The latest edition 08-09 is out now and is availabe in most of the major cities on the UK.

The Solution
Each of the 6 front covers were designed with the focus on its relevant geographical area in mind. We did this by designing a series of vector based skylines that included key landmarks within the applicable city.

Below the skylines were a swoosh of images to overview the various offers availbe inside the publication. The back cover was broken down into four strips. One for dad, mum, son and daughter. Within each strip we included imagery for relevant activies that would apply to each age group.

To see what the guys at Fluid2 have been up to in the office check out www.fluid2.com

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Friday, October 19, 2007

Clik Software



Clik Service is a business management solution that will help you prepare for and take advantage of the constantly changing world of business.

The Requirement - 3 Phase Approach
Business Management software developer Clik required a fresh new identity to give their company & software a cutting edge identity on the outside representative of the products inside.

Phase one of the project began with traditional pencil and paper, sketching a collection of draft concepts, iconography and styles. The best of the bunch was then collated and artworked for presentation. We then added a splash of colour throughout the range. Clik’s branding was given a friendly yet corporate blue, while the three software packages were each colour coded to best represent their target business.

The Solution
Phase two of the brief was the marketing and packaging. A four sided heavy weight leaflet for all three products was designed and mass printed as marketing material, enabling business customers to understand the benefits of Clik software and how it can seamlessly integrate into their business.

The final stage was the CD-ROM case and retail box packaging as visualised above. We designed the packaging in flat form then sent it off to one of London’s leading packaging manufacturers. Its professional design and visually stimulating colour scheme has proved to be very successful, providing Clik Limited with the identity that now reflects the excellence of their software.


To see what the guys at Fluid2 have been up to in the office check out www.fluid2.com

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Thursday, September 13, 2007

Pineapple



Pineapple active and casual wear is funky and stylish. Their advert had to be designed in a way that would carry on the company idenity and stand out.

The Requirement
Pineapple were in the process of putting together a major marketing campaign to promote their clothing range. They required a competition page and a double page spread advertorial that could be used in various publications.

The competition and advertorial had to be fun, funky, stylish and in-keeping with their compnay brand and image.

The Solution
Utilising several high quality images taken from a Pineapple photo shoot we were able to design a competition page and a double page spread that would give Pineapple the status they were looking for within their industry sector.

It also featured imagery of their latest dance dvd's. We visualised these in 3D to advertise that they were available to buy online or direct from Pineapple Active.

To see what the guys at Fluid2 have been up to in the office check out www.fluid2.com

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Wednesday, September 5, 2007

St Olaves Hotels



St Olaves is a small, intimate, character hotel situated in the heart of the historic city of Exeter. Their new website & booking system has been an invaluable tool.

The Requirement
A sunny summer’s morning in Exeter, a meeting was held with the St Olaves marketing team to discuss the development of their web site.

The general requirement was simple; create a stylish online presence with a traditional and romantic feel. An online booking system was also required to act as a secondary method of communication and a 24 hour booking service.

The Solution
We at Fluid2 pride ourselves on our professional design. We always analyse and research each of our clients business in detail. This enables us to create a tailored design providing an enlightening online representation of their organization. St Olaves was no exeption. The architecture and interior décor was striking. These elements influenced the way the website was designed and styled, inspiring the websites colour scheme, photography and typography.

Since the website was launched it has been a vital asset in the running of the hotel and is constantly updated with new events and gourmet dishes.

To see what the guys at Fluid2 have been up to in the office check out www.fluid2.com

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Wednesday, August 8, 2007

Invitation Book



The Invitation Book has grown from strength to strength over the years. Meeting the needs of a domestic market enabled us to show our cross market compatability.

The Requirement - 3 Phase Approach
The Big Fundraiser - Invitation Book has been using Fluid2 for the past 3 years to design, not only the book but also all the other elements that go with the whole campaign i.e. diners book, membership cards and an online virtual flipbook. Their needs have always been to create a publication that has substance and value, is appealing to the eye and has major shelf impact to familes looking to save money in various related geographical areas.

The latest edition 08-09 is out now and is availabe in most of the major cities on the UK.

The Solution
Each of the 6 front covers were designed with the focus on its relevant geographical area in mind. We did this by designing a series of vector based skylines that included key landmarks within the applicable city.

Below the skylines were a swoosh of images to overview the various offers availbe inside the publication. The back cover was broken down into four strips. One for dad, mum, son and daughter. Within each strip we included imagery for relevant activies that would apply to each age group.

To see what the guys at Fluid2 have been up to in the office check out www.fluid2.com

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