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St Olaves is a small, intimate, character hotel situated in the heart of the historic city of Exeter. Their new website & booking system has been an invaluable tool.
The Requirement
A sunny summer’s morning in Exeter, a meeting was held with the St Olaves marketing team to discuss the development of their web site.
The general requirement was simple; create a stylish online presence with a traditional and romantic feel. An online booking system was also required to act as a secondary method of communication and a 24 hour booking service.
The Solution
We at Fluid2 pride ourselves on our professional design. We always analyse and research each of our clients business in detail. This enables us to create a tailored design providing an enlightening online representation of their organization. St Olaves was no exeption. The architecture and interior décor was striking. These elements influenced the way the website was designed and styled, inspiring the websites colour scheme, photography and typography.
Since the website was launched it has been a vital asset in the running of the hotel and is constantly updated with new events and gourmet dishes.
To see what the guys at Fluid2 have been up to in the office check out www.fluid2.com
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The Invitation Book has grown from strength to strength over the years. Meeting the needs of a domestic market enabled us to show our cross market compatability.
The Requirement - 3 Phase Approach
The Big Fundraiser - Invitation Book has been using Fluid2 for the past 3 years to design, not only the book but also all the other elements that go with the whole campaign i.e. diners book, membership cards and an online virtual flipbook. Their needs have always been to create a publication that has substance and value, is appealing to the eye and has major shelf impact to familes looking to save money in various related geographical areas.
The latest edition 08-09 is out now and is availabe in most of the major cities on the UK.
The Solution
Each of the 6 front covers were designed with the focus on its relevant geographical area in mind. We did this by designing a series of vector based skylines that included key landmarks within the applicable city.
Below the skylines were a swoosh of images to overview the various offers availbe inside the publication. The back cover was broken down into four strips. One for dad, mum, son and daughter. Within each strip we included imagery for relevant activies that would apply to each age group.
To see what the guys at Fluid2 have been up to in the office check out www.fluid2.com
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After coming to us they have moved premises, increased profits and jolly well made the most of the success of their new content managed online store.
The Requirement
Having a successful family run business and a small shop in Clifton Village, Clifton Cameras came to us to design and build and online store, that would not only look nice 'but would also have a strong back-end arsenal of marketing tools.
They new that more and more potential sales are now being made online and they wanted a strong presence within this avenue. The needs were simple, the web site had to be easy to navigate, clear to understand, informative and search engine friendly.
Did we deliver? We sure did, and then some!
The Solution
We created a new online branding identity and completely redesigned their previously site. The design was sleek, stylish, professional and gave each site visitor a feeling of confidence when buying from the online store. The site was fully content managed and search engine friendly, while intergrating an email newsletter facility.
Since the website went live Clifton Cameras have more than doubled their sales and moved into bigger premises. They also had to take on a larger team of staff to manage the online and instore sales. What a Success!
To see what the guys at Fluid2 have been up to in the office check out www.fluid2.com
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Henry Africas are one of the most popular cocktail bars in Bristol. There requirements were simple, they needed menus that were as sizzling as their hothouse.
Mouth Watering Menus
We arranged for a photo-shoot at the bar, with all the cocktails arranged with mini umbrellas and straws. The main objective of the photography was to make the punters mouth water and encourage them to try a glass or two.
Once the photography was done we laid out the menu in a logical manner, making it nice a easy for the customer to find the type of drink they were looking for. We then presented the artwork for sign off and supplied them with a selection of 3D visuals so they could get an idea of the finished printed article.
The Complete Solution
The Food menus were carried out in the same vain but required a more subtle design from the bright red used in the cocktail menu. We chose black and gold to add a touch of class to evening dining. Once again photographs were taken of the dishes and a 3D visual was provided before the artwork went to print. This project, although primarily a print one, gave us the ability to show our photography and 3D modeling abilities... Not a jack of
all trades but able to offer the complete solution.
To see what the guys at Fluid2 have been up to in the office check out www.fluid2.com
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Ruonit is the ideal website for all those who love Bristol nightlife. Find your photo, view club E-flyers and even order professionally printed photos direct from ruonit.
The Requirement
Entrepreneur Carlos Javier had the idea to take his genius photographic skills to a new level. His brainwave started one bustling evening in the neon lit hub of Bristol while armed with an Nikon D80.
His concept was to create a large Bristol nightlife image bank that captured the lifestyle and party Bristol had to offer. Nightlife Revellers loved the idea that they could visit ruonit.com the following day and check out there photographs. So the concept was taken to the next level. The pitch was proposed to several Bristol based companies and we were fortunate to be accepted for this exciting project.
The Solution
Carlos had some clear ideas on how he expected the site to function. The complexity was relatively extensive so Fluid2 created a content management system to contain and organize the range of photography including the dates they were taken. The CMS was built to be simple, intuitive and fast. The front-end was created with user friendliness and a speedy download time in mind.
Within a few months ruonit's hit count was vast. Its remarkable success encouraged the director to take on more photographers, which led the business to become a very profitable enenterprise.
To see what the guys at Fluid2 have been up to in the office check out www.fluid2.com
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Rider Connect is a new movement for motorcyclists, run by riders for riders. We had the task of designing a front end that could be easily customized by RC members.
The Requirement
Rider Connect came to us in a bit of a panic. The site was due to be launched in only 7 days from the date they called and they had no design in place for the web site, as previous designs from other agencies had not lived up to expectation.
The site had to have a credible look within the motorcycle community while at the same time have the flexibility to be updated and changed on a regular basis by contributing members. Could we get sign off on a design that so many had previously tried and failed with?.... Yes!
The Solution
We took into consideration that the web site was for all motorcyclists not just curtain types of rider. With this in mind we had to be sure that none of the images were to descriptive to a certain type or manufacture of motorcycle.
We laid out all the page designs in a clear and concise format and used iconography to depict different areas of the site. We created the 3D icons using 3D Studio Max and rendered them using VRay. The designs were and instant success and the site went live on time. Another job well done...
To see what the guys at Fluid2 have been up to in the office check out www.fluid2.com
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Nitelife is a guide to what's happening within the Bristol pubs & clubs scene. It had to be mordern, eye catching and add consistant value to advertisers.
The Requirement
Based on the success of the ruonit website, the decision was made to produce a printed publication that would be availabe across Bristol.
The monthly magazine would be funded by paying advertisers and consist of a location map for all the participating pubs and clubs and a breakdown of what events are taking place throughout the month. The publication had to be in-keeping with the nitelife genre and encourage readers to pick up a copy and attend the advertised events. Since the launch the magazine has continued to grow in its success and is looking to go national.
Our Solution
We branded the publication with a contemporary and stylish theme. By utilising the same theory as the ruonit site, using photography of clubbers and socialites, we knew a large amount of people would be seeking the publication to find their picture featured. This gave the advertises maximum exposure. We designed the publication as one initial template so that each of the following issues could be controlled in-house.
To see what the guys at Fluid2 have been up to in the office check out www.fluid2.com
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